AFRICAN Brand Congress is set to host this year’s event soon in Lagos. The African Brand Congress is an annual fiesta of best brains behind most successful and sought after African brands. According to the Convener, Desmond Esorougwe, the congress is designed to educate, engage and inspire brand managers and professionals in the pursuit of best practice in brand building and value creation. It is an appropriate platform for all brand owner and industry players to discuss how brands in Africa can increase their global competitiveness.
He said, “Seeking to enhance professional development skill in the area that are most relevant to the business community today; the congress will provide hand on skill building experience for brands and brand management community.
“Therefore, the congress expects participants from all over Africa. Participants will find a full year’s worth of thought provoking, insightful and tangible ideals with speakers and peers throughout the event.
“The focus of the two day African brand congress in Nigeria will be to support one in the journey of excellence in brand building plus the issue of creating African’ global brands. This provide the ideal opportunity for interaction among leading companies, interactive discussions, quality up to date case studies from leading organizations, as well as provides a close look at the improvement that the biggest companies in the market are currently implementing worldwide.
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