THE Chief Executive Officer of Lords Promotion, Dr. Olusegun Okeowo, said the company took the franchise of Blue Nun wine in West Africa to fill the yearning gap in the drinks and beverage sector. Blue Nun is a German wine.
Speaking at the launch of the drink in Nigeria, he stated: “Preliminary market studies have shown that there is a huge gap to be filled in the drinks and beverage sector and we intend to fill this gap.
“In the next few months, the company will be launching four variants of Blue Nun in the Nigerian market, namely: 24K Gold flakes, Silver, Rosé and the Blue edition before rolling-out in the rest of the West African region in phases.”
He also said Lords Promotions is working closely with a German company with Nigerian ownership, Syntec Group to ensure a successful and effective market entry with plans underway to ensure a robust launch campaign that will help engage and endear the target consumers towards accepting the brand.
He said that the intention of Lords Promotions was to become a major player in the Nigerian drinks and beverages sector through the Blue Nun brand.
The post Firm secures Blue Nun franchise for W/African market appeared first on Vanguard News.
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